Video Discovery Has Lost Its Way; Rockpack, Backed By Qualcomm, Pascal Cagni And More, Wants To Find It

Video -- as Instagram's recent launch, Yahoo's would-be?and actual?acquisitions, and others' new content initiatives show -- is a hot property today, with more people than ever before consuming video online, and advertisers scrambling to catch that wave. While Google's YouTube is by far the biggest player in this space, video -- like the medium itself -- is a moving target that will see a number of new players continue to enter the scene, that that long tail has bred a whole sub-genre of video apps dedicated to video discovery. The latest of these, London-based?Rockpack, is launching today, with a focus on simplicity, personalization and curation that it believes will make itself stand apart from the crowd.

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